Inside the current issue

April
Outdoor Pavilion had a New Look in 2008
‘Outdoor’ was born at the Reed Gift Fair in 2007 with the aim of bringing all things ‘Outdoor’ into one area. The idea was to simplify the purchasing process for prospective buyers and save them many hours of wandering through the main halls. ‘Outdoor’ achieved this aim in 2007 but not without some teething problems as you would expect with a show of this size. So how did they go in 2008? We asked some exhibitors, several key retailers and the organizers for their comments.

NextGen Update
With NextGen groups growing in size and stature all across Australia and a group now established in every state, it’s important your business is represented at this level.

Supplier’s View
This year is my 25th year in the industry and the 50th year for the business since the first invoice was raised for potted plants. Our business focus is now being a provider of Greenlife Solutions™ as opposed to the traditional business being a producer of commodities. During that period there has been a lot of evolution and advances in the systems for production of greenlife, new product development, establishment of NIASA and ecoHort and marketing of the product.

Testimonial

Amgrow has been a great supporter of Greenworld magazine over many years. We have used Greenworld consistently to launch new products into the market place via advertising and editorial. The results have always been good and we'll continue advertising with Greenworld to get our messages across to the nursery and garden industry. We have found the Review/Preview offer in December/January to be very cost-effective and beneficial for our business.
Last year we released the new Sir Walter range of products through Greenworld with very pleasing results and our new Kikstart on the front cover in August was a great success.

Ian Macey, National Marketing Manager,
Amgrow-Envirogreen Pty Ltd. Tel: 1800 682 221 www.amgrowgardenking.com.au

What's new in this issue

Two new smaller Aerobins
Due to public demand following the very successful launch of the Aerobin onto the Australian market, two smaller models are being developed. Designed to suit contemporary living spaces with smaller gardens and courtyards, smaller families and those on a budget, the release, timed for July 2008 will help retailers meet the growing demand for sustainable products. They will be pre-launched at MIFGS in April 2008; don’t miss this opportunity. Call 1800 615 445.

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Newsletter articles

Through droughts and flooding rains … GA Expo vital to industry
After prolonged drought and successive years of the toughening of water restrictions to Level 6 in November 2007, the gardeners of South East Queensland (SEQ) have been facing a summer of storms of cyclonic proportions and it is likely the rain will continue into autumn.